About Me

In first person

I work with CoinSwitch, India’s largest crypto exchange, as Senior Director of Communications and Content. Previously, I was an evangelist at Freshworks, focusing on efforts around content and brand building to grow the visibility of the Freshworks for Startups program.

I’m the author of the business history book Xiaomi: How a startup disrupted the market and created a cult following, published by Harper Collins. I co-authored Digital Leapfrogs : How technology is reshaping consumer markets in India with prof. Vijay Mahajan and Dan Zehr from University of Texas. 

I’m the host of The Orbit Shift Podcast, co-host of The Use Case Podcast and a columnist at Moneycontrol.

My views on startups and technology have been published by several publications including the BBC, The Hindu, CNBCTV18, and Deutsche Welle. I’m good at creating brand narratives for startups and founders ready to scale, creative direction, and writing.

In my previous avatar as a journalist and later an entrepreneur, I have helped set up early teams that dealt with product, design, technology, and editorial; raised capital, worked closely with writers and editors, setup metrics and processes to track growth and performance, strategized and brought innovation to newsrooms.

In 2015, I co-founded FactorDaily, an award-winning newsroom.

I live in the suburbs of Bangalore with my family and I spend my free time reading, running, and raising my child.

In third person

Jayadevan PK works at CoinSwitch, as senior director of communications and content. Previously, he was an evangelist at Freshworks, focused on efforts around content and brand building to grow the visibility of the Freshworks for Startups program.

He is the author of the business history book Xiaomi: How a startup disrupted the market and created a cult following, published by Harper Colllins. He co-authored Digital Leapfrogs : How technology is reshaping consumer markets in India with prof. Vijay Mahajan and Dan Zehr from University of Texas. 

He is the host of The Orbit Shift Podcast, co-host of The Use Case Podcast, a columnist at Moneycontrol, and is currently working on his second book. His views on startups and technology have been published by several publications including the BBC, The Hindu, CNBCTV18, and Deutsche Welle.

In his previous avatar as a journalist and later an entrepreneur, he has helped set up early teams spanning product, design, technology, and editorial, raise capital, work closely with writers and editors, setup metrics and processes to track growth and performance, strategize and bring innovation to newsrooms. In 2015, he co-founded FactorDaily, an award-winning newsroom.

Jayadevan lives in the suburbs of Bangalore with his family. He spends his free time reading, running, and raising his child.